Credent supports leaders in developing their authentic voice, and building the skills they need to speak with impact to their critical audiences, whatever the challenge.
We bring 15 years of experience working with CEOs and their teams at some of the world’s most high-profile businesses and organisations, firmly linking their communications to broader reputation and business strategy.
From speech-writing and narrative development to media and presentation coaching, we deliver tailored and expert support to help leaders succeed in the conversations that matter most, in order to grow and protect reputation.
Because today’s leaders face greater demands than ever before. They’re expected to excel as communicators from day one - in the board room, internal town halls, speaking to investors or regulators, briefing journalists or engaging with activists.
Some leaders are natural communicators. Others find high profile communications challenging, and a source of vulnerability.
Either way, the best performers invest time in building and maintaining their skills. Credent brings years of experience in helping them, focusing on their individual needs.
We work closely with in-house communications teams and agencies, while bringing an outside perspective.
At every stage we apply rigour and critical thinking, from helping to define objectives to shaping a narrative, and from building a leader’s technique and authentic style to devising realistic practice to build their confidence.
The result? Leaders who are confident, capable communicators, ready to step up and use their voice to deliver competitive advantage.
Matthew has 15 years’ experience as a coach, speech writer and adviser, working with CEOs and their teams at leading businesses in all sectors, around the world.
Building the coaching practice at Blue Rubicon, and later at Teneo, he has developed in-depth expertise and broad skills to meet leaders’ evolving needs in a changing world.
Matthew previously spent 16 years as a news journalist. During 12 years as a Daily Mail staff correspondent he covered everything from business and politics to wars. As Defence Correspondent he reported on the Iraq and Afghanistan conflicts from the front line, and back home he led campaigns for better treatment of veterans.
Prior to journalism Matthew studied History at Cambridge University, gaining first class honours.
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